Increasing Productivity leads to profitable reuse
As productivity increases through standardized systems and modular design, businesses become less dependent on manual labor. This evolution from custom work to efficient systems not only boosts margins, it also turns infrastructure reuse into a viable and scalable business model.
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Put simply, productivity drives up the Circular Value Index. Reuse becomes profitable when it is embedded in the system. That is how circularity grows, not out of moral duty but because it makes economic sense. Profit and sustainability go hand in hand.
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The Circular Value Index
The CVI is a data-based formula that evaluates whether a product is ready for profitable reuse. It combines three key factors:
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Residual Value – what it’s worth after use
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Cost of Reuse – what it takes to get it back in use
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Risk – what might make reuse uncertain
If a product’s CVI score is above 1, reuse makes financial sense. Below 1 means it's not yet viable without changing the design or business model. In short, the CVI helps teams measure how circular a product really is – and how to improve it.
Circular value transform business in a decade
When reuse is built into the system, transformation follows. The global logistics sector proved it. By standardising the shipping container, an entire industry shifted from inefficiency to circular performance in less than a decade. What was once wasteful and fragmented became a streamlined, reusable backbone of global trade.
That’s the kind of change we believe in. Circular design isn’t theory. With the right choices, it can reshape entire sectors faster than most think.
MERT OGUT,
World Business Council For Sustainable Development
“Investing in circular economy projects is crucial to transform our highly linear economy. The financial viability of buyback is one of the key challenges that must be adressed and, therefore, this is a fascinating Blueprint Project, supporting the shift from linear to circular."
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